Alone or Mixed? The Effect of Digital Human Narrative Scenarios on Chinese Consumer Eco-Product Purchase Intention

Chaohua Huang, Tong Song, Haijun Wang. Alone or Mixed? The Effect of Digital Human Narrative Scenarios on Chinese Consumer Eco-Product Purchase Intention. JTAER, 19(3):1734-1755, 2024. [doi]

Abstract

Abstract is missing.