The effects of Component Brands on Consumer Choice and Evaluation of Information Technology Products

Liqiang Huang, Chuan-Hoo Tan, Khim-Yong Goh, Kwok Kee Wei. The effects of Component Brands on Consumer Choice and Evaluation of Information Technology Products. In Keng Siau, Qing Li, Xunhua Guo, editors, 18th Pacific Asia Conference on Information Systems, PACIS 2014, Chengdu, China, June 24-28, 2014. pages 73, 2014. [doi]

Abstract

Abstract is missing.