Comprehension of online consumer-generated product review: a construal level perspective

Liqiang Huang, Chuan-Hoo Tan, Weiling Ke. Comprehension of online consumer-generated product review: a construal level perspective. In Dennis F. Galletta, Ting-Peng Liang, editors, Proceedings of the International Conference on Information Systems, ICIS 2011, Shanghai, China, December 4-7, 2011. Association for Information Systems, 2011. [doi]

Abstract

Abstract is missing.