SoCraft: Advertiser-level Predictive Scoring for Creative Performance on Meta - researchr publication authors

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Alfred Huang, Qi Yang, Sergey Nikolenko, Marlo Ongpin, Ilia Gossoudarev, Ngoc Yen Duong, Kirill Lepikhin, Sergey Vishnyakov, Yu-Yi Chu-Farseeva, Aleksandr Farseev. SoCraft: Advertiser-level Predictive Scoring for Creative Performance on Meta. In Tat-Seng Chua, Hady W. Lauw, Luo Si, Evimaria Terzi, Panayiotis Tsaparas, editors, Proceedings of the Sixteenth ACM International Conference on Web Search and Data Mining, WSDM 2023, Singapore, 27 February 2023 - 3 March 2023. pages 1132-1135, ACM, 2023. [doi]

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