SoCraft: Advertiser-level Predictive Scoring for Creative Performance on Meta

Alfred Huang, Qi Yang, Sergey Nikolenko, Marlo Ongpin, Ilia Gossoudarev, Ngoc Yen Duong, Kirill Lepikhin, Sergey Vishnyakov, Yu-Yi Chu-Farseeva, Aleksandr Farseev. SoCraft: Advertiser-level Predictive Scoring for Creative Performance on Meta. In Tat-Seng Chua, Hady W. Lauw, Luo Si, Evimaria Terzi, Panayiotis Tsaparas, editors, Proceedings of the Sixteenth ACM International Conference on Web Search and Data Mining, WSDM 2023, Singapore, 27 February 2023 - 3 March 2023. pages 1132-1135, ACM, 2023. [doi]

@inproceedings{HuangYNOGDLVCF23,
  title = {SoCraft: Advertiser-level Predictive Scoring for Creative Performance on Meta},
  author = {Alfred Huang and Qi Yang and Sergey Nikolenko and Marlo Ongpin and Ilia Gossoudarev and Ngoc Yen Duong and Kirill Lepikhin and Sergey Vishnyakov and Yu-Yi Chu-Farseeva and Aleksandr Farseev},
  year = {2023},
  doi = {10.1145/3539597.3573032},
  url = {https://doi.org/10.1145/3539597.3573032},
  researchr = {https://researchr.org/publication/HuangYNOGDLVCF23},
  cites = {0},
  citedby = {0},
  pages = {1132-1135},
  booktitle = {Proceedings of the Sixteenth ACM International Conference on Web Search and Data Mining, WSDM 2023, Singapore, 27 February 2023 - 3 March 2023},
  editor = {Tat-Seng Chua and Hady W. Lauw and Luo Si and Evimaria Terzi and Panayiotis Tsaparas},
  publisher = {ACM},
  isbn = {978-1-4503-9407-9},
}