Stimulating User Activity on Company Fan Pages in Online Social Networks

Johannes Huber, Andrea Landherr, Florian Probst, Christian Reisser. Stimulating User Activity on Company Fan Pages in Online Social Networks. In 20th European Conference on Information Systems, ECIS 2012, Barcelona, Spain, June 10-13, 2012. pages 188, 2012. [doi]

Abstract

Abstract is missing.