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The Interaction Effect of Type of Message X YouTuber's Media Metrics on Customers' Responses and the Moderation of Conformity Intention

Melby Karina Zuniga Huertas, Tarcisio Duarte Coelho. The Interaction Effect of Type of Message X YouTuber's Media Metrics on Customers' Responses and the Moderation of Conformity Intention. Future Internet, 11(6):135, 2019. [doi]

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