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Digital Transformation in Automotive: Drivers of Effective Sales Behaviors During Servitization at a German Car Manufacturer

Joschka Andreas Hüllmann, Lorena Göritz, Simon Hagen, Jan Heinrich Beinke, Oliver Thomas. Digital Transformation in Automotive: Drivers of Effective Sales Behaviors During Servitization at a German Car Manufacturer. In Margunn Aanestad, Stefan Klein 0002, Monideepa Tarafdar, Shengnan Han, Sven Laumer, Isabel Ramos 0001, editors, 31st European Conference on Information Systems - Co-creating Sustainable Digital Futures, ECIS 2023, Kristiansan, Norway, June 11-16, 2023. 2023. [doi]

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Joschka Andreas Hüllmann

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Lorena Göritz

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Simon Hagen

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Jan Heinrich Beinke

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Oliver Thomas

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