Joschka Andreas Hüllmann, Lorena Göritz, Simon Hagen, Jan Heinrich Beinke, Oliver Thomas. Digital Transformation in Automotive: Drivers of Effective Sales Behaviors During Servitization at a German Car Manufacturer. In Margunn Aanestad, Stefan Klein 0002, Monideepa Tarafdar, Shengnan Han, Sven Laumer, Isabel Ramos 0001, editors, 31st European Conference on Information Systems - Co-creating Sustainable Digital Futures, ECIS 2023, Kristiansan, Norway, June 11-16, 2023. 2023. [doi]
@inproceedings{HullmannGHBT23,
title = {Digital Transformation in Automotive: Drivers of Effective Sales Behaviors During Servitization at a German Car Manufacturer},
author = {Joschka Andreas Hüllmann and Lorena Göritz and Simon Hagen and Jan Heinrich Beinke and Oliver Thomas},
year = {2023},
url = {https://aisel.aisnet.org/ecis2023_rip/13},
researchr = {https://researchr.org/publication/HullmannGHBT23},
cites = {0},
citedby = {0},
booktitle = {31st European Conference on Information Systems - Co-creating Sustainable Digital Futures, ECIS 2023, Kristiansan, Norway, June 11-16, 2023},
editor = {Margunn Aanestad and Stefan Klein 0002 and Monideepa Tarafdar and Shengnan Han and Sven Laumer and Isabel Ramos 0001},
}