Multi-Channel Choice in Retail Banking Services: Exploring the Role of Service Characteristics

Dennis Hummel, Silvia Schacht, Alexander Maedche. Multi-Channel Choice in Retail Banking Services: Exploring the Role of Service Characteristics. In Jan Marco Leimeister, Walter Brenner, editors, Towards Thought Leadership in Digital Transformation: 13. Internationale Tagung Wirtschaftsinformatik, WI 2017, St.Gallen, Switzerland, February 12-15, 2017. 2017. [doi]

Abstract

Abstract is missing.