Data Mining at a Major Bank: Lessons from a Large Marketing Application

Petra Hunziker, Andreas Maier, Alex Nippe, Markus Tresch, Douglas Weers, Peter Zemp. Data Mining at a Major Bank: Lessons from a Large Marketing Application. In Jan M. Zytkow, Mohamed Quafafou, editors, Principles of Data Mining and Knowledge Discovery, Second European Symposium, PKDD 98, Nantes, France, September 23-26, 1998, Proceedings. Volume 1510 of Lecture Notes in Computer Science, pages 345-351, Springer, 1998.

@inproceedings{HunzikerMNTWZ98,
  title = {Data Mining at a Major Bank: Lessons from a Large Marketing Application},
  author = {Petra Hunziker and Andreas Maier and Alex Nippe and Markus Tresch and Douglas Weers and Peter Zemp},
  year = {1998},
  tags = {data-flow},
  researchr = {https://researchr.org/publication/HunzikerMNTWZ98},
  cites = {0},
  citedby = {0},
  pages = {345-351},
  booktitle = {Principles of Data Mining and Knowledge Discovery, Second European Symposium, PKDD  98, Nantes, France, September 23-26, 1998, Proceedings},
  editor = {Jan M. Zytkow and Mohamed Quafafou},
  volume = {1510},
  series = {Lecture Notes in Computer Science},
  publisher = {Springer},
  isbn = {3-540-65068-7},
}