Data Mining at a Major Bank: Lessons from a Large Marketing Application - researchr publication

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Petra Hunziker, Andreas Maier, Alex Nippe, Markus Tresch, Douglas Weers, Peter Zemp. Data Mining at a Major Bank: Lessons from a Large Marketing Application. In Jan M. Zytkow, Mohamed Quafafou, editors, Principles of Data Mining and Knowledge Discovery, Second European Symposium, PKDD 98, Nantes, France, September 23-26, 1998, Proceedings. Volume 1510 of Lecture Notes in Computer Science, pages 345-351, Springer, 1998.

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