How social cues mitigate advertising intrusiveness on social media: Heterogeneous cues, mechanisms, and conditions - researchr publication authors

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Honghong Huo, Jiahui Mo, Qingfei Min, Yulin Fang. How social cues mitigate advertising intrusiveness on social media: Heterogeneous cues, mechanisms, and conditions. Decision Support Systems, 205:114650, 2026. [doi]

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