How social cues mitigate advertising intrusiveness on social media: Heterogeneous cues, mechanisms, and conditions

Honghong Huo, Jiahui Mo, Qingfei Min, Yulin Fang. How social cues mitigate advertising intrusiveness on social media: Heterogeneous cues, mechanisms, and conditions. Decision Support Systems, 205:114650, 2026. [doi]

Abstract

Abstract is missing.