Consumers' online information adoption behavior: Motives and antecedents of electronic word of mouth communications

Safdar Hussain, Wang Guangju, Rana Muhammad Sohail Jafar, Zahida Ilyas, Ghulam Mustafa, Yang Jianzhou. Consumers' online information adoption behavior: Motives and antecedents of electronic word of mouth communications. Computers in Human Behavior, 80:22-32, 2018. [doi]

Authors

Safdar Hussain

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Wang Guangju

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Rana Muhammad Sohail Jafar

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Zahida Ilyas

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Ghulam Mustafa

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Yang Jianzhou

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