Yujong Hwang. An Empirical Study of Online Trust and Consumer Behavior: Cultural Orientation, Social Norms, and Personal Innovativeness in Information Technology. In David E. Avison, Dennis F. Galletta, editors, Proceedings of the International Conference on Information Systems, ICIS 2005, December 11-14, 2005, Las Vegas, NV, USA. Association for Information Systems, 2005.
@inproceedings{Hwang05:0,
title = {An Empirical Study of Online Trust and Consumer Behavior: Cultural Orientation, Social Norms, and Personal Innovativeness in Information Technology},
author = {Yujong Hwang},
year = {2005},
tags = {empirical, social},
researchr = {https://researchr.org/publication/Hwang05%3A0},
cites = {0},
citedby = {0},
booktitle = {Proceedings of the International Conference on Information Systems, ICIS 2005, December 11-14, 2005, Las Vegas, NV, USA},
editor = {David E. Avison and Dennis F. Galletta},
publisher = {Association for Information Systems},
}