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Yujong Hwang. The moderating effects of gender on e-commerce systems adoption factors: An empirical investigation. Computers in Human Behavior, 26(6):1753-1760, 2010. [doi]
Possibly Related PublicationsThe following publications are possibly variants of this publication: An Empirical Investigation of Normative, Affective, and Gender Influence on E-Commerce Systems AdoptionYujong Hwang. amcis 2010: 37 [doi] Behavioral aspects of enterprise systems adoption: An empirical study on cultural factorsYujong Hwang, Delvin Grant. chb, 27(2):988-996, 2011. [doi]
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