Does mIM experience affect satisfaction with and loyalty toward O2O services?

ShinYoung Hwang, Seongcheol Kim. Does mIM experience affect satisfaction with and loyalty toward O2O services?. Computers in Human Behavior, 82:70-80, 2018. [doi]

@article{HwangK18,
  title = {Does mIM experience affect satisfaction with and loyalty toward O2O services?},
  author = {ShinYoung Hwang and Seongcheol Kim},
  year = {2018},
  doi = {10.1016/j.chb.2017.12.044},
  url = {https://doi.org/10.1016/j.chb.2017.12.044},
  researchr = {https://researchr.org/publication/HwangK18},
  cites = {0},
  citedby = {0},
  journal = {Computers in Human Behavior},
  volume = {82},
  pages = {70-80},
}