Using an Eye-Tracking Approach to Explore Gender Differences in Visual Attention and Shopping Attitudes in an Online Shopping Environment

Yoonmin Hwang, Kun Chang Lee. Using an Eye-Tracking Approach to Explore Gender Differences in Visual Attention and Shopping Attitudes in an Online Shopping Environment. International Journal of Human-Computer Interaction, 34(1):15-24, 2018. [doi]

Authors

Yoonmin Hwang

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Kun Chang Lee

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