Peitsa Hynninen , Marjo Kauppinen. A/B testing: A promising tool for customer value evaluation. In Michael Felderer, Elizabeth Bjarnason, Matt Staats, Mirko Morandini, Markus Borg, Michael Unterkalmsteiner, editors, 1st IEEE International Workshop on Requirements Engineering and Testing, RET 2014, Karlskrona, Sweden, August 26, 2014. pages 16-17, IEEE, 2014. [doi]
Abstract is missing.