Optimization of Budget Allocation for TV Advertising

Kohei Ichikawa, Katsutoshi Yada, Namiko Nakachi, Takashi Washio. Optimization of Budget Allocation for TV Advertising. In Juan D. Velásquez, Sebastián A. Ríos, Robert J. Howlett, Lakhmi C. Jain, editors, Knowledge-Based and Intelligent Information and Engineering Systems, 13th International Conference, KES 2009, Santiago, Chile, September 28-30, 2009, Proceedings, Part II. Volume 5712 of Lecture Notes in Computer Science, pages 270-277, Springer, 2009. [doi]

Abstract

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