How Social Media Enhances Product Innovation in Japanese Firms

Hiroki Idota, Teruyuki Bunno, Masatsugu Tsuji. How Social Media Enhances Product Innovation in Japanese Firms. In Leon S. L. Wang, Shiro Uesugi, I-Hsien Ting, Koji Okuhara, Kai Wang, editors, Multidisciplinary Social Networks Research - Second International Conference, MISNC 2015, Matsuyama, Japan, September 1-3, 2015. Proceedings. Volume 540 of Communications in Computer and Information Science, pages 236-248, Springer, 2015. [doi]

Abstract

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