Il Im, JongKun Jun, Wonseok Oh 0001, Seok-Oh Jeong. Deal-Seeking Versus Brand-Seeking: Search Behaviors and Purchase Propensities in Sponsored Search Platforms. MIS Quarterly, 40(1):187-203, 2016. [doi]
@article{ImJ0J16,
title = {Deal-Seeking Versus Brand-Seeking: Search Behaviors and Purchase Propensities in Sponsored Search Platforms},
author = {Il Im and JongKun Jun and Wonseok Oh 0001 and Seok-Oh Jeong},
year = {2016},
url = {http://misq.org/deal-seeking-versus-brand-seeking-search-behaviors-and-purchase-propensities-in-sponsored-search-platforms.html},
researchr = {https://researchr.org/publication/ImJ0J16},
cites = {0},
citedby = {0},
journal = {MIS Quarterly},
volume = {40},
number = {1},
pages = {187-203},
}