Barry Ip. Product placement in interactive games. In Proceedings of the International Conference on Advances in Computer Entertainment Technology, ACE 2009, Athens, Greece, October 29-31, 2009. Volume 422 of ACM International Conference Proceeding Series, pages 89-97, ACM, 2009. [doi]
@inproceedings{Ip09, title = {Product placement in interactive games}, author = {Barry Ip}, year = {2009}, doi = {10.1145/1690388.1690404}, url = {http://doi.acm.org/10.1145/1690388.1690404}, researchr = {https://researchr.org/publication/Ip09}, cites = {0}, citedby = {0}, pages = {89-97}, booktitle = {Proceedings of the International Conference on Advances in Computer Entertainment Technology, ACE 2009, Athens, Greece, October 29-31, 2009}, volume = {422}, series = {ACM International Conference Proceeding Series}, publisher = {ACM}, isbn = {978-1-60558-864-3}, }