Muhammad Khalid Iqbal, Ali Raza, Fawad Ahmed, Naveed Ahmad Faraz, Umair Saeed Bhutta. Research on influencing mechanism of big five personality traits on customers online purchase intention: a mediating role of trust. IJEB, 16(1):52-76, 2021. [doi]
@article{IqbalRAFB21,
title = {Research on influencing mechanism of big five personality traits on customers online purchase intention: a mediating role of trust},
author = {Muhammad Khalid Iqbal and Ali Raza and Fawad Ahmed and Naveed Ahmad Faraz and Umair Saeed Bhutta},
year = {2021},
doi = {10.1504/IJEB.2021.112765},
url = {https://doi.org/10.1504/IJEB.2021.112765},
researchr = {https://researchr.org/publication/IqbalRAFB21},
cites = {0},
citedby = {0},
journal = {IJEB},
volume = {16},
number = {1},
pages = {52-76},
}