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Research on influencing mechanism of big five personality traits on customers online purchase intention: a mediating role of trust

Muhammad Khalid Iqbal, Ali Raza, Fawad Ahmed, Naveed Ahmad Faraz, Umair Saeed Bhutta. Research on influencing mechanism of big five personality traits on customers online purchase intention: a mediating role of trust. IJEB, 16(1):52-76, 2021. [doi]

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