Customer relationship management performance measurement using balanced scorecard and fuzzy analytic network process: The case of MAPNA group

Shahideh Nasery Isfahani, Ahmad Asle Haddad, Emad Roghanian, Mehdi Rezayi. Customer relationship management performance measurement using balanced scorecard and fuzzy analytic network process: The case of MAPNA group. Journal of Intelligent and Fuzzy Systems, 27(1):377-389, 2014. [doi]

Abstract

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