Study of the Effects of Visual Complexity and Consumer Experience on Visual Attention and Purchase Behavior through the Use of Eye Tracking

Ken Ishibashi, Chen Xiao, Katsutoshi Yada. Study of the Effects of Visual Complexity and Consumer Experience on Visual Attention and Purchase Behavior through the Use of Eye Tracking. In 2019 IEEE International Conference on Big Data (Big Data), Los Angeles, CA, USA, December 9-12, 2019. pages 2664-2673, IEEE, 2019. [doi]

Abstract

Abstract is missing.