Predicting Advertising Appeal from Receiver's Psychological Traits and Ad Design Features

Yuichi Ishikawa, Akihiro Kobayashi, Atsunori Minamikawa. Predicting Advertising Appeal from Receiver's Psychological Traits and Ad Design Features. In George Angelos Papadopoulos, George Samaras, Stephan Weibelzahl, Dietmar Jannach, Olga C. Santos, editors, Adjunct Publication of the 27th Conference on User Modeling, Adaptation and Personalization, UMAP 2019, Larnaca, Cyprus, June 09-12, 2019. pages 45-49, ACM, 2019. [doi]

Abstract

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