Maidul Islam, Mincheol Kang, Sung-Byung Yang. A Research to Identify the Relationship between Consumers' Attitude and Mobile Advertising. In Jae-Nam Lee, Ji-Ye Mao, James Y. L. Thong, editors, 17th Pacific Asia Conference on Information Systems, PACIS 2013, Jeju Island, Korea, June 18-22, 2013. pages 39, 2013. [doi]
@inproceedings{IslamKY13-0,
title = {A Research to Identify the Relationship between Consumers' Attitude and Mobile Advertising},
author = {Maidul Islam and Mincheol Kang and Sung-Byung Yang},
year = {2013},
url = {http://aisel.aisnet.org/pacis2013/39},
researchr = {https://researchr.org/publication/IslamKY13-0},
cites = {0},
citedby = {0},
pages = {39},
booktitle = {17th Pacific Asia Conference on Information Systems, PACIS 2013, Jeju Island, Korea, June 18-22, 2013},
editor = {Jae-Nam Lee and Ji-Ye Mao and James Y. L. Thong},
}