Maidul Islam, Mincheol Kang, Sung-Byung Yang. A Research to Identify the Relationship between Consumers' Attitude and Mobile Advertising. In Jae-Nam Lee, Ji-Ye Mao, James Y. L. Thong, editors, 17th Pacific Asia Conference on Information Systems, PACIS 2013, Jeju Island, Korea, June 18-22, 2013. pages 39, 2013. [doi]
Abstract is missing.