Elvira Ismagilova, Emma L. Slade, Nripendra P. Rana, Yogesh K. Dwivedi. The Effect of Electronic Word of Mouth Communications on Intention to Buy: A Meta-Analysis. Information Systems Frontiers, 22(5):1203-1226, 2020. [doi]
@article{IsmagilovaSRD20,
title = {The Effect of Electronic Word of Mouth Communications on Intention to Buy: A Meta-Analysis},
author = {Elvira Ismagilova and Emma L. Slade and Nripendra P. Rana and Yogesh K. Dwivedi},
year = {2020},
doi = {10.1007/s10796-019-09924-y},
url = {https://doi.org/10.1007/s10796-019-09924-y},
researchr = {https://researchr.org/publication/IsmagilovaSRD20},
cites = {0},
citedby = {0},
journal = {Information Systems Frontiers},
volume = {22},
number = {5},
pages = {1203-1226},
}