Mohammad Ismail, Razli Che Razak, Mohd Rafi Yaakob, Mohd Nazri Zakaria, Nadia Hanum, Azyanee Luqman. Predictive Modelling of Mobile Marketing Usage among Generation Y: A Preliminary Survey. iJIM, 10(2):49-57, 2016. [doi]
@article{IsmailRYZHL16,
title = {Predictive Modelling of Mobile Marketing Usage among Generation Y: A Preliminary Survey},
author = {Mohammad Ismail and Razli Che Razak and Mohd Rafi Yaakob and Mohd Nazri Zakaria and Nadia Hanum and Azyanee Luqman},
year = {2016},
url = {http://www.online-journals.org/index.php/i-jim/article/view/5545},
researchr = {https://researchr.org/publication/IsmailRYZHL16},
cites = {0},
citedby = {0},
journal = {iJIM},
volume = {10},
number = {2},
pages = {49-57},
}