Predictive Modelling of Mobile Marketing Usage among Generation Y: A Preliminary Survey

Mohammad Ismail, Razli Che Razak, Mohd Rafi Yaakob, Mohd Nazri Zakaria, Nadia Hanum, Azyanee Luqman. Predictive Modelling of Mobile Marketing Usage among Generation Y: A Preliminary Survey. iJIM, 10(2):49-57, 2016. [doi]

Abstract

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