Christopher Ittner, David Larcker, Daniel Taylor. Commentary - The Stock Market's Pricing of Customer Satisfaction. Marketing Science, 28(5):826-835, 2009. [doi]
@article{IttnerLT09,
title = {Commentary - The Stock Market's Pricing of Customer Satisfaction},
author = {Christopher Ittner and David Larcker and Daniel Taylor},
year = {2009},
doi = {10.1287/mksc.1090.0526},
url = {http://dx.doi.org/10.1287/mksc.1090.0526},
researchr = {https://researchr.org/publication/IttnerLT09},
cites = {0},
citedby = {0},
journal = {Marketing Science},
volume = {28},
number = {5},
pages = {826-835},
}