Ganesh Iyer, David A. Soberman. Social Responsibility and Product Innovation. Marketing Science, 35(5):727-742, 2016. [doi]
@article{IyerS16,
title = {Social Responsibility and Product Innovation},
author = {Ganesh Iyer and David A. Soberman},
year = {2016},
doi = {10.1287/mksc.2015.0975},
url = {http://dx.doi.org/10.1287/mksc.2015.0975},
researchr = {https://researchr.org/publication/IyerS16},
cites = {0},
citedby = {0},
journal = {Marketing Science},
volume = {35},
number = {5},
pages = {727-742},
}