Roope Jaakonmäki, Oliver Müller, Jan vom Brocke. The Impact of Content, Context, and Creator on User Engagement in Social Media Marketing. In 50th Hawaii International Conference on System Sciences, HICSS 2017, Hilton Waikoloa Village, Hawaii, USA, January 4-7, 2017. pages 1-9, AIS Electronic Library (AISeL), 2017. [doi]
Abstract is missing.