Roula Jabado, Rim Jallouli. A Systematic Literature Review on CRM Critical Success Factors - The Transversal Role of Data Analytics Capabilities. In Rim Jallouli, Mohamed Anis Bach Tobji, Meriam Belkhir, Ana Maria Soares, Beatriz Casais, editors, Digital Economy. Emerging Technologies and Business Innovation - 8th International Conference, ICDEc 2023, Braga, Portugal, May 2-4, 2023, Proceedings. Volume 485 of Lecture Notes in Business Information Processing, pages 237-262, Springer, 2023. [doi]
@inproceedings{JabadoJ23,
title = {A Systematic Literature Review on CRM Critical Success Factors - The Transversal Role of Data Analytics Capabilities},
author = {Roula Jabado and Rim Jallouli},
year = {2023},
doi = {10.1007/978-3-031-42788-6_15},
url = {https://doi.org/10.1007/978-3-031-42788-6_15},
researchr = {https://researchr.org/publication/JabadoJ23},
cites = {0},
citedby = {0},
pages = {237-262},
booktitle = {Digital Economy. Emerging Technologies and Business Innovation - 8th International Conference, ICDEc 2023, Braga, Portugal, May 2-4, 2023, Proceedings},
editor = {Rim Jallouli and Mohamed Anis Bach Tobji and Meriam Belkhir and Ana Maria Soares and Beatriz Casais},
volume = {485},
series = {Lecture Notes in Business Information Processing},
publisher = {Springer},
isbn = {978-3-031-42788-6},
}