Roula Jabado, Rim Jallouli. A Systematic Literature Review on CRM Critical Success Factors - The Transversal Role of Data Analytics Capabilities. In Rim Jallouli, Mohamed Anis Bach Tobji, Meriam Belkhir, Ana Maria Soares, Beatriz Casais, editors, Digital Economy. Emerging Technologies and Business Innovation - 8th International Conference, ICDEc 2023, Braga, Portugal, May 2-4, 2023, Proceedings. Volume 485 of Lecture Notes in Business Information Processing, pages 237-262, Springer, 2023. [doi]
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