Maximizing Online Revisiting and Purchasing: A Clickstream-Based Approach to Enhancing Customer Lifetime Value

Wael Jabr, Abhijeet Ghoshal, Yichen Cheng, Paul A. Pavlou. Maximizing Online Revisiting and Purchasing: A Clickstream-Based Approach to Enhancing Customer Lifetime Value. J. of Management Information Systems, 40(2):470-502, 2023. [doi]

Authors

Wael Jabr

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Abhijeet Ghoshal

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Yichen Cheng

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Paul A. Pavlou

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