Wael Jabr, Abhijeet Ghoshal, Yichen Cheng, Paul A. Pavlou. Maximizing Online Revisiting and Purchasing: A Clickstream-Based Approach to Enhancing Customer Lifetime Value. J. of Management Information Systems, 40(2):470-502, 2023. [doi]
@article{JabrGCP23,
title = {Maximizing Online Revisiting and Purchasing: A Clickstream-Based Approach to Enhancing Customer Lifetime Value},
author = {Wael Jabr and Abhijeet Ghoshal and Yichen Cheng and Paul A. Pavlou},
year = {2023},
url = {http://www.jmis-web.org/articles/1619},
researchr = {https://researchr.org/publication/JabrGCP23},
cites = {0},
citedby = {0},
journal = {J. of Management Information Systems},
volume = {40},
number = {2},
pages = {470-502},
}