Robert Jacobson, Natalie Mizik. Rejoinder - Customer Satisfaction-Based Mispricing: Issues and Misconceptions. Marketing Science, 28(5):836-845, 2009. [doi]
@article{JacobsonM09a,
title = {Rejoinder - Customer Satisfaction-Based Mispricing: Issues and Misconceptions},
author = {Robert Jacobson and Natalie Mizik},
year = {2009},
doi = {10.1287/mksc.1090.0531},
url = {http://dx.doi.org/10.1287/mksc.1090.0531},
tags = {rule-based},
researchr = {https://researchr.org/publication/JacobsonM09a},
cites = {0},
citedby = {0},
journal = {Marketing Science},
volume = {28},
number = {5},
pages = {836-845},
}