A comprehensive framework for customer retention in E-commerce using machine learning based on churn prediction, customer segmentation, and recommendation - researchr publication

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Ishrat Jahan, Tahsina Farah Sanam. A comprehensive framework for customer retention in E-commerce using machine learning based on churn prediction, customer segmentation, and recommendation. Electronic Commerce Research, 26(1):1-44, February 2026. [doi]

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