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Guerilla Marketing Using Social Media as a Success Strategy in Crowdfunding Campaigns: Towards a Research Model

Elena Jährig, Katharina Ebner, Olivia Hornung, Stefan Smolnik. Guerilla Marketing Using Social Media as a Success Strategy in Crowdfunding Campaigns: Towards a Research Model. In 23rd Americas Conference on Information Systems, AMCIS 2017, Boston, MA, USA, August 10-12, 2017. Association for Information Systems, 2017. [doi]

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