Sanjay Jain. Self-Control and Optimal Goals: A Theoretical Analysis. Marketing Science, 28(6):1027-1045, 2009. [doi]
@article{Jain09-1,
title = {Self-Control and Optimal Goals: A Theoretical Analysis},
author = {Sanjay Jain},
year = {2009},
doi = {10.1287/mksc.1090.0492},
url = {http://dx.doi.org/10.1287/mksc.1090.0492},
tags = {analysis},
researchr = {https://researchr.org/publication/Jain09-1},
cites = {0},
citedby = {0},
journal = {Marketing Science},
volume = {28},
number = {6},
pages = {1027-1045},
}