Whose Click Fraud Data Do You Trust? Effect Of Click Fraud On Advertiser's Trust And Sponsored Search Advertising Decisions

Vikas Jain, Vishal Midha, Animesh Animesh. Whose Click Fraud Data Do You Trust? Effect Of Click Fraud On Advertiser's Trust And Sponsored Search Advertising Decisions. In P. M. Alexander, Marita Turpin, J. P. van Deventer, editors, 18th European Conference on Information Systems, ECIS 2010, Pretoria, South Africa, June 7-9, 2010. pages 73, 2010. [doi]

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