Effect of Social Media Product Reviews on Buying Decision When Presented in Augmented Reality

Prateek Jain, Adrienne Hall Phillips, Soussan Djamasbi. Effect of Social Media Product Reviews on Buying Decision When Presented in Augmented Reality. In Fiona Fui-Hoon Nah, Bo Sophia Xiao, editors, HCI in Business, Government, and Organizations - 5th International Conference, HCIBGO 2018, Held as Part of HCI International 2018, Las Vegas, NV, USA, July 15-20, 2018, Proceedings. Volume 10923 of Lecture Notes in Computer Science, pages 313-326, Springer, 2018. [doi]

Authors

Prateek Jain

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Adrienne Hall Phillips

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Soussan Djamasbi

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