Antecedents and Moderators of Promotion Messages for Trust in Mobile Banking Services: An Elaboration Likelihood Model Perspective

Kinana Jammoul, Habin Lee, Jisun Kim, Moongil Yoon, Uthayasankar Sivarajah. Antecedents and Moderators of Promotion Messages for Trust in Mobile Banking Services: An Elaboration Likelihood Model Perspective. IS Management, 40(2):186-206, April 2023. [doi]

@article{JammoulLKYS23,
  title = {Antecedents and Moderators of Promotion Messages for Trust in Mobile Banking Services: An Elaboration Likelihood Model Perspective},
  author = {Kinana Jammoul and Habin Lee and Jisun Kim and Moongil Yoon and Uthayasankar Sivarajah},
  year = {2023},
  month = {April},
  doi = {10.1080/10580530.2022.2086327},
  url = {https://doi.org/10.1080/10580530.2022.2086327},
  researchr = {https://researchr.org/publication/JammoulLKYS23},
  cites = {0},
  citedby = {0},
  journal = {IS Management},
  volume = {40},
  number = {2},
  pages = {186-206},
}