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Antecedents and Moderators of Promotion Messages for Trust in Mobile Banking Services: An Elaboration Likelihood Model Perspective

Kinana Jammoul, Habin Lee, Jisun Kim, Moongil Yoon, Uthayasankar Sivarajah. Antecedents and Moderators of Promotion Messages for Trust in Mobile Banking Services: An Elaboration Likelihood Model Perspective. IS Management, 40(2):186-206, April 2023. [doi]

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