Shadi Janansefat, Charles Zhechao Liu, Chris F. Kemerer. Diversification Strategy for Mobile App Developers: Understanding the Role of App Category Characteristics on App Performance. In Frantz Rowe, Redouane El Amrani, Moez Limayem, Sue Newell, Nancy Pouloudi, Eric van Heck, Ali El Quammah, editors, 28th European Conference on Information Systems - Liberty, Equality, and Fraternity in a Digitizing World, ECIS 2020, Marrakech, Morocco, June 15-17, 2020. 2020. [doi]
Abstract is missing.